 |
Creative Design Services that lead to Increased Revenues |
 |
|||||||
 |
 |
 |
|
||||||
 |
|
||||||||
 |
|
||||||||
 |
|
||||||||
 |
|
||||||||
 |
|
||||||||
 |
|
||||||||
|
|
Website Design • Content Management • E-Commerce • Creative Design Choose a website/design studio that will increase your sales Here are some indicators to look for.
A Professional with Excellent People Skills - You've made some calls and you've invited a designer in for a first meeting. On the client side there might be one, two or more people present, each of whom has their own agendas and initiatives. The meeting is underway and before long the client's internal dynamics become readily apparent. The designer needs to be a skilled facilitator who can lead the meeting, respect and appreciate power struggles that may exist, understand your business problems, and keep the meeting moving forward. Look for one who instills confidence, one who is personable, and one you will enjoy collaborating with. It's the start of a client relationship which will entail much communication and correspondence down the road. Business Savvy - Design communications are truly effective when they strike the right balance between creativity and business development strategy. Do they have marketing savvy at their fingertips? Business savvy? Experience - Experienced designers ask intelligent questions. At the start, they should help develop the project profile including the customer's target audience, project goals and objectives. The resulting designed piece should be a good reflection of your company and the project objectives. Ask if they have established industry relationships with printers, photographers, illustrators, copywriters, and direct mailhouses that would allow them to create your marketing pieces and see them through completion? Portfolio Review - Look to see if the designer's website samples blend creativity and strategy ... does the messaging come through with clarity? Do you like their creative style? Are the portfolio samples consistent in quality? Ask yourself if their website does a good job in presenting their company to the world because that's what you'll be asking them to do for you. Client Testimonials - Here's another good indicator of successful client relationships and customer satisfaction. Are they success stories that reflect client growth and increased revenues? Excellent Organizational Skills - Look for a design studio that is well organized in their thinking and their approach to project management. Proactive design groups know how to take the lead, initiate status reports, manage the process and sometimes most importantly manage the financial expectations. On the other hand, unorganized design groups are hard to reach, may not be able to respect your deadlines, and their ineffiency will cost you in critical time delays resulting in hidden expenses like not getting your product to market in time. Creative Services - Check the designers' website to see if they handle the full scope of creative services and strategic consulting to best fit your needs. Investment Costs - An experienced designer will lead the conversation to gathering the pertinent information about the budget. Cost is one factor, but it shouldn’t drive the decision. Branding your identity is an investment in your company's future increased revenues. Bear in mind that your logo, identity and other marketing materials are all branding opportunities that you will depend upon to reach your customers and prospects. With these considerations in mind, you will have found a valuable partner to increase your revenues. # # #
About The Author - John Bergdoll is a creative business development consultant with over 20 years experience in developing design communications and website strategies serving businesses throughout North America and Europe. Creative Solutions, Inc. specializes in providing critical problem solving and creative strategies bridging the gap between clients and their customers. Creative Solutions has received numerous awards for excellence in design communications.
233 Manning Street, Needham MA 02492 Tel: (781) 444-8883 Home About Us Clients Say It Best Creative Services Client List © Creative Solutions, Inc 2008 All rights reserved
|
|
|||||||
